sample email to promote business


In this guide, we’ll look at five categories of great promotional email examples, and then show you the takeaways you’ll need to craft spellbinding emails your audience will love. Survey your customers about your product. Subject line: Our biggest sale of the year. Harry’s promotional email uses a genuine sense of humor and conversational tone of voice to upgrade its trial users on Valentine’s day. So there’s your strategy. And now, as a subscriber, the reader has become part of it. You never know what you’re going to get with a Quora email but it’s always worth checking out. And here is a business introduction email sample that can be sent to any website’s contact page: Hi [First Name] [Personalized one-liner. Using Gmail annotations can help you engage customers, by highlighting your: These annotations are displayed in the inbox preview on both Android and iOS (scheduled to roll out on desktop early this year), giving you a great opportunity to highlight key information like deals, expiration dates, and promo codes. Don’t take those articles saying, “This Email Template Drove $1M in Net New Sales in Three Months” at face value. Pay special attention to Buffer as they seem to be onto something great with their version. They got it right though. For those wanting more information, it’s there too, complete with a video walkthrough and an explanation of the new features. Using Syed’s first name adds a personal touch to the email that helps it sound less like it comes from an entity and more like it comes from a colleague. AB test your promotions to optimize your promotional emails and increase conversions. Hi Rameez, we’re so happy that you found the post useful. This new annotations feature has been created so that Gmail can rank the most relevant promotional emails and provide customers with a better email experience. Your email newsletter is a great opportunity for you to keep your readers up-to-date on with the content you’re producing. Subject line: Save on CrashPlan Gifts & Get 2 Months on Us. The objective of promotional emails is to increase awareness, generate revenue or improve customer retention/ loyalty. And what is every great relationship built on? Do you like this email? In this report that Buffer sends each week, they ask users to upgrade above the fold. Email marketing always works best when the product does the selling for you. This isn’t a dedicated upgrade email… or is it? All business layouts are 100% responsive and support the most popular email clients, thus allowing everyone to open and read your newsletters with ease. Low engagement rates are a spam signal. A direct business promotion letter is what you need to do to promote the business and reach out to the potential clients. Loyalty programs encourage engagement and reward your most loyal fans, all while, If you’re here right now, I’m willing to bet that your SaaS company offers a free trial. All other promotional emails are placed in the ‘Remaining promotions’ section. Ask them if they would be interested in an influencer collab, framed in terms of the most important business goal you can help them achieve. It’s important to have a clear goal in mind for what sort of image you want to present, so that you can make sure it is clearly coming across in your emails. When Buffer first added feeds to their app, users were upset because they could only add one. In a SaleCycle study, over 50 percent of respondents said that they buy products from marketing emails once a month. This is a common theme you’ll see from big retailers. My question is based on open rate, currently, I am doing Email Marketing (sort of service marketing) but I am not getting leads through emails so can you tell me how can I approach my readers and secondly, my email going into a SPAM folder. Keeping this promise helps to establish trust and shows Syed’s readers what they’re getting from the relationship right from the start. No credit card details required, many elements that make your offer complete, personalize their emails with relevant product recommendations, Create a free account and build your promotional email campaign in Vero, How Amazon Dominates E-Commerce With Email Marketing, How to use reward emails to boost your rewards program, Free trial emails 101: What you need to know, Post-purchase emails 101: What you need to know, 49% of customers said they would like to receive promotional emails from their favorite retails brands on a weekly basis (, Nearly 80% of retail professionals indicate that email marketing is one of the greatest drivers of customer acquisition and retention (, For every $1 you spend on email marketing, you can expect an average return of $44 (, Intriguing subject line; it’s playful and conversational, Strong, beautiful imagery looks grotesque and hilarious, Clear CTA, implies action and the benefit at the same time. Business that would benefit: Every business. The email starts with the good stuff … the call to action. Though each email is different, every Bath and Body Works and OptinMonster email maintains a consistent vibe. It’s rare that startups are willing to talk about their challenges so they get your attention from the beginning. This Christmas email from IKEA FAMILY is, like most of its offerings, well-designed and easy on the eye. 7 Best WordPress LMS Plugins to Build a Killer Online Course, 9 Best Website Builders For Small Business Compared (Pros and Cons), 16 Clever FOMO Marketing Examples to Boost Your Sales, 4 Best Mailchimp Alternatives to Crush Email Marketing in 2021, Using your personal name, if it’s appropriate for your particular company, can add a personal touch to your emails, Offer value to your customer early and often, showing the benefit they can expect to receive from this new relationship, Encourages them to purchase/interact with your products, services, or website, Don’t simply try to sell; instead, share free content you’ve produced, Explain how your content will benefit your reader by solving a need, Offer your reader valuable coupons or discounts, Present a problem the email seeks to solve, Lead with the value you are offering your reader, Concisely state the value of your content in the subject, Have a strong concept of the image you want to present for your company, Know that just because something works for one company, doesn’t mean it will work for yours, Guide your promotional email decisions by what you’ve established are the expectations for your brand, Be consistent so you don’t alienate your audience, Make sure the points you most want to drive home are emphasized so they stand out from the rest of the email, Break emails up with pictures, specific sections, or paragraph breaks to keep the email looking clean and easy to manage, Tempt your viewer to click through by keeping some information on your site and not in the email, Make your call-to-action links and buttons clear and easy to find. Both can work and we have examples of each. When you send a special offer, make sure you segment your lists first. This email was just a catalyst. Now you know the techniques successful businesses and marketers use in their promotional emails. A marketing letter is an important document written by a seller to advertise the products. Purpose: To promote a product or service, usually to entice customers to make a purchase. Everyone expects to get more emails during the holidays. That number is key and this entire promotional email is built around drawing attention to it. It’s. Cold email: My higher-up asked me to reach out. Users will know exactly what to do. Another cold email template is based on the "my higher-up asked me to reach out" technique. When it comes to designing an email for a specific offer, the main component to keep in mind is the offer itself. This letter could help you to a great extent to drive in sales. Optimize your promotional emails for Gmail annotations to highlight your offer. Improve the impact of every message you send your customers by including engaging content. We sincerely hope that you will continue to enjoy [name of your product/service] and use it to [your product/service’s unique selling point]. Headspace’s promotional email is one of our favorite examples. WPBeginner It’s the kind of stuff that people can get annoyed with. Here at OptinMonster, we work hard to establish positive relationships with subscribers right from the very beginning: When you first sign up to OptinMonster’s newsletter, you receive a welcome email from “Syed from OptinMonster,” our co-founder. Promotional emails can be your greatest customer retention driver and effective revenue generation channel. If your business relies on website traffic to generate sales, getting subscribers to merely open your emails is only half the battle. Promotional emails are a simple, yet powerful way to spread the word about your product or service. Try studying the promotional email examples sent by professionals and adapting their techniques. Make it concise, catchy, and clear. Promotional emails increase awareness, generate revenue, and improve customer retention. Let's have a personal and meaningful conversation. TrustPulse You might want to create a special graphic to complement your email copy; otherwise, it’s not a time consuming process. Saying “I’m sorry” can be really hard but sometimes it must be done. Now it’s time to establish a relationship with them. You can unlock this powerful technology 100% free when you purchase our OptinMonster Pro plan. Gmail introduced this update to improve the user experience, by filtering emails into tabs based on sender and content. Since July 27 I have received 35 emails from ASOS, which roughly averages out at one email every 2-3 days. You don’t want to send a discount code to someone who just paid full price yesterday. If you’re concerned about your emails going into recipients’ spam boxes, check out our tips on the reasons why emails end up in spam, and how to stop that from happening. Although there are many, small “Shop now” CTAs sprinkled across this email template, the primary CTA is clear and stands out from other content. We specialise in _______________ (a brief detail of the work that the company is doing). Hi [employee name], as coronavirus continues to affect our business, we have set up a dedicated staff webpage to keep you up to date. Save money and some trees! Subject line: Black Friday Deals All This Week. Recipients see the call to action before they even see the metrics. Check out Moo’s welcome email example to understand how they craft an excellent email experience. Do NOT use keywords in the name field. Subject: Business Promotion Letter. Promotional emails are an essential part of any effective email marketing strategy. Subject line: Announcing: Conversion XL Live. Remember, the Promotional and Social Tabs rollout back in 2013? Subject line: We got this one wrong. And over the next three days, he delivers on them. Subject line: Love upgrades? Today, I’m going to show you 30 brilliant email examples so you can discover what the pros do to increase their email opens, click through rates, and sales. Join 1,000,000+ who get more subscribers and customers with the power of OptinMonster. The correction had to be made and the email was short and sweet. I bet you’ll find that they know about half of what it does. Can you concisely and clearly communicate value? So when Pinterest says “Here’s something cool you probably didn’t know” then immediately prompts the user to try it, everyone wins. Subject line: Last orders: spend more to save. And he announced that effective immodestly, users could add up to 15 feeds. Conclusion. This could be: a regular email newsletter from your business; texting your customers to promote a sale; sending a digital coupon to your loyal customers for a discount Email marketing; Blog posts; Events (virtual and in-person) Upgrades; Trade-ins; Customer reviews; Social media posts; Facebook ads So let’s give it a whirl. 8. But the benefits of email marketing can’t be tossed aside: The further narrative gives you a few serious reasons to start meditating. – Quora. We all have go-to ways to create great email campaigns. Subject line: Five Creative Cloud features we think you’ll love. Do that, and your event will be off to a great start. This will require a clear concept of what your company stands for and what kind of image you want to create. You also have an opportunity to delight the recipient (more on that here) by giving them something free or surprising them. This sample promotion request email may help inspire you to write your own: Subject: Sales Manager Position Dear Ms. Gilmore, I would like to formally request that I be taken into consideration for the open position of regional sales manager. Subject line: Announcing The 1st Unbounce Call To Action Conference! The offer itself is sold by the items you could have, if only you had PayPal Credit. Using Gmail annotations will help your email qualify as a ‘Top deal’, although it’s not guaranteed. Read more on this email in our post How Amazon Dominates E-Commerce With Email Marketing. They’ve had to do very little to entice me to buy. Thank you so much for these email templates. Subject line: CORRECTION: Tomorrow’s Rainmaker Webinar. This is useful to newbies since the software does so much. As always, the format is less important than the content. Don’t send them to everyone – that defeats the purpose – and try to segment based on past behavior. Just one more promotional email from Moo. You need to get them to click the link in your email and visit your website. SeedProd Zalando’s example embraces simplicity, personalization, and visualization. Subject line: Save up to 52% – offer ends tomorrow. He sells the conference but he doesn’t go overboard. You have a green light to send a promotional email (to people who opted in) but not to badger your subscribers or annoy them. In fact, free trials are prevalent enough that, Post-purchase emails continue building the relationship after the sale, and can do a lot to inform how a customer feels about your company’s experience. We’ve adjusted all paid plans: Now add up to 15 blog feeds. OptinMonster by contrast is speaking to a different audience expecting professionalism and a business-savvy company they can trust. When there is real value for the customer, there can be real value for the business too. I hope you gonna answer me. Subject line: If the USE decides to shut down the Internet, can it? Go to example.com. In this email, which is sent only to “members”, they offer a buy three, get one free deal for a very limited time. By the time customers receive this email, they’ve likely already heard a few news stories about how Amazon is prepping for the holiday season. It’s a great indicator of future behavior. IKEA doesn’t like to waste its customers’ time or overload them with information. Dear Sir, We at ___________ (name of the organisation) have been in the ____________ (name of the industry) industry for ten years. Here are some take home points that can help you create an email that meshes well with your audience: Many readers skim emails looking for interesting and relevant information. There are no images, no distracting commentary, and no fluff. Promotional emails can take many forms, such as weekly newsletters, sales promotion emails, and customer retention emails, among others. Subject line: You’re invited to join Amazon’s Site, MyHabit.com. Known as direct mail, a letter that reaches out to people and promotes your business could be an effective tool that drives sales. Subject line: A Valentine, from you to you. Whether you’re selling a product, a service, or a blog post, titling your emails to address a specific need of your audience is a great way to grab their attention and convince them what’s inside your email is worth their time. Twitter is another free channel that can be used to promote your business online—mainly if your audience is comprised of 18-24 year-olds. Subject line: There’s no time like the present. And once a reader opens the email…. The main messages the company wants to get across are there front and center: the purpose of the promotion, the sale they’re advertising, and the prices they believe their customers want to see. 3.2 Business Introduction Email Samples for contact pages. Conferences are big investments so people are likely to spend a lot of time researching before they commit. Perhaps because I’ve made a purchase within just a few days of signing up for a new account, Amazon wants to strike while the iron is hot. . It happens, and it often requires an apology. Email is the undisputed king of B2B marketing. In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns. Everyone is used to orientation sessions. Sale emails can be dangerous. We don’t like to miss out, so we want to do something while we have the chance. That’s what List25 does. Use the full name of the employee and announce the promotion. This Grammarly’s promotion uses a hands-on-deck rule and bets on a solid money-off incentive. This is a great promotional email example. Walgreens knows how easily non-urgent “to-do” items can slip through the cracks and be forgotten, so they craft their subjects to encourage swift action. Another good example of a captivating subject is the Walgreens email we saw earlier: By using compelling phrasing like “Today Only,” Walgreens creates a sense of urgency and entices their readers to open their email right away or risk losing out on the deal. Provide 2-3 points about why you personally love their product or service to show them that you're already knowledgeable about it and would be able to promote it well. “Did you know” emails are great for onboarding and inactive users. This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." While it’s not always easy to crack how to get your recipients excited about email promotion – now you can use our shortcut. Sumday kept this email brief but still got the point across. KISSmetrics sent this email with the sole purpose of announcing the webinar. A commercial electronic message is any electronic message (such as email, SMS, MMS or instant message) that offers, advertises or promotes a business, good or service. It hurts, but how you come out on the other side comes down to how well you communicate with your customers during the ordeal. If your email is difficult to read, disorganized, or doesn’t compel them to read further, your email is dead on arrival. Pinterest sends a great onboarding series. For more ways to promote your business on Instagram, check out these 11 Instagram marketing tips. Unleash the power of OptinMonster on your website today! The emphasis on “no commitment and no credit card” alleviates some of the anxiety around free trials. Cialdini’s six influences of persuasion include the principle: scarcity. It makes a subtle and very engaging combination. This promotional email is loaded with eye candy. This promotional email is based on a very simple message “Spend to save”. Because if you’ve already subscribed to the newsletter, you already know ConversionXL does great work. Their customers know what to expect from email to email. We're glad you have chosen to leave a comment. Subject line: You’re invited – DivvyHQ New User Training. The company sells pretty, luxurious items with attractive packaging, and their emails reflect their customer’s desire for those types of products. The subject of his email simply announces the publication of a new blog post. WPForms Tread lightly. This is useful to people are the holidays and the added incentive makes it an especially useful email. Jon Morrow takes a “less is more” approach to accomplish this task. The company puts its best foot forward with simple, clean, text-heavy design that gets to the point. This scarcity principle is commonly used in two ways: limiting the offer by the volume available (short supply) or limiting the offer to a specific time period. Thank you for your guidance! Introduce the employee being promoted. You already know why you need an email list and how to grow one.And now is the time to level up your email marketing game plan. “I don’t need a new camera but that’s a really good deal.” Use this tactic carefully as it can backfire. Gold Foil. We suggest the latter since highly targeted behavioral emails consistently perform better than promotional emails. You don’t want to send a discount code to someone who just paid full price yesterday. MonsterInsights Harry’s do a great job at making a tenuous link with the occasion and their offer. Show customer reviews and ratings to build trust with recipients and bring them closer to a purchase decision. Email is still one of the top channels for marketing a business. Headspace incorporates an offer end date to introduce scarcity and prompt the recipient to take action quickly. They can be promotional or behavioral. In this example from Social Media Examiner, the problem the email promises to remedy can be found in the subject: improving the reader’s Facebook reach. Subject line: Your Social Media Report Card: Dec1 5 – Dec 21. Help your team deliver great looking and highly engaging emails to every device without writing a line of code. Be sure to spend time segmenting your lists before you hit send on an invitation. If the reader wants to find out how to say goodbye to their lackluster Facebook reach, they’re going to have to open the email. Subject line: Let us introduce Premium – you’ll love it! If you’ve ever used Adobe’s tools, you know they are beastly. Moo uses the image ‘Last chance’ and body copy ‘Offer ends midnight 2 January 2019’ to create a sense of urgency to act fast. If you’ve read the blog, it sounds like Peep. Crisis Communication Email Scripts 15) Product Outage Email Script — Initial. After reading your post I wanted to ask you a simple and straight question. I don’t know why my email going into SPAM folder particular in Gmail platform. You have two options when it comes to announcing events via email. Subject line: Another thing you can do on Pinterest: Plan your next trip! They throw a bunch of things at the wall and see what sticks. This is an example of building the announcement into an existing newsletter. Moo’s promotion lures you in with 10% off for their great quality print products. Without a limited time offer, recipients may decide to leave the purchase until later, and some will likely forget about it completely. The landing page really sold the show. If you seek more inspiration, check out these 10 sources of email design inspiration. Also, Space NK uses social proof which gives you some ‘top-rated’ shopping ideas and 5-star reviews from other customers. The context is already there. Now let’s see how some of the pros do it. This is based on the premise that people are more likely to do something if they believe the opportunity to do so may not come again. Now in 2019, a new update has arrived – Annotations in the Promotions tab. The story builds your interest before sealing the deal with a call to action. How to Write a Letter Promoting Your Business. https://reallygoodemails.com/promotional/holiday/whats-the-rush/. IsItWP There are a few ways you can do this. This should be one of your main goals when crafting your promotional emails. There are lots of tips and tricks to getting a good response rate, but it is also important to test new approaches and keep your communications fresh. The company sells pretty, luxurious items with attractive packaging, and their emails reflect their customer’s desire for those types of products. Consider promoting your email in highly-visible areas on your website and social networks (e.g. Peep does a great job using a conversational tone. And just when the user’s interest is piqued, they bring it home with a bold, red button. Email Marketing vs. Social Media: Is There a Clear Winner? Promotional Emails: 33 Examples, Ideas, and Best Practices, Free for 30 days. This is a great example of making the most of transactional email. They send some of the best promotional emails out there (Also, see their newest welcome email). Practical tips to boost your site conversions. You are more than welcome to share your creation in the Comment’s section below, or simply add more brilliant email marketing campaign examples to inspire other people. Headspace uses the email subject line to offer a clear incentive and follow up with a bold CTA to prompt action. The photos are great, the clothes and accessories look great and there are several calls to action in the body of the email. Crate and Barrel does a great job emphasizing the “60% off” in a contrasting color. There are a few different approaches in this section. In this case, Copyblogger sent an email about an upcoming webinar but listed the time incorrectly. I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. Each newsletter arrives with a question from my feed, meaning the subject lines are always interesting and cover a wide range of topics. As a new user, I didn’t know about “place boards” but after seeing this promotional email, I created one. In this guide, we’ll look at nine categories of great promotional email examples, and give you key takeaways that will help you craft emails that will delight your recipients and drive more revenue for your business. No doubt the email copy played a part, but so did the industry, the product, the price point, the location, and dozens of other factors. Enjoy this Halloween treat. Your just got a new email subscriber. This may seem obvious, but it bears mentioning: triple check your emails for spelling and grammar errors before sending them out. And the service is great. New job, new school, new software … you need to get oriented. We’ve picked out some best practices used in this email: This example shows a different perspective on Valentine’s Day and proves you don’t have to go with the flow. Google loves to build anticipation for new products by requiring an invite to join. Read more about Cialdini’s six principles of persuasion and how to apply them to your promotional emails to increase conversions. Jon teases the problem the blog post will seek to resolve, and then he offers a link to click. Share on Twitter. If you’ve got data, it’s much better to personalize but if your product selection is as broad as Target’s, you can use it to your advantage. What is given in the email is enough to pique the reader’s interest, while still leaving much to be explored on the company’s website. Subject line: You have a special offer from eBay. Us, too. However, use this tip with caution as it’s often used by spammers. They know the deals will be good. We signed up to 1,000 newsletters and have collected the best B2B email marketing examples we could find, including email samples from Buffer, VWO, Kissmetrics and Headspace that you can copy and paste. Crate and Barrel. This is a great way to reach new customers and reward existing customers. Provide a highlight reel and explain how these posts can help your readers. And TODAY ONLY in the subject line creates a sense of urgency to encourage recipients to take action and open the email now. Typically, this is sales. If you have more to say than you have room in your email, avoid including attachments. Create a free account and build your promotional email campaign in Vero. Each friend you refer will receive £10 when they become a Monzo customer. Avoid the gray area of email marketing. Use the built-in context of the holidays to craft a message that will be welcome in the inbox. Users like receiving their reports and probably feel good about the metrics. Onboarding emails are designed to drive engagement. If you want to create a feeling of luxury and opulence, images that support that kind of indulgence should be present in your email. Nearly all Starbucks offers are time-sensitive. Your goal of establishing trust should outweigh your goal of creating a catchy title. They use colors and a short message to transport you to their picturesque fairy tale and tell captivating stories to drive your attention. In addition to the solid 52% discount on the annual subscription, limited to 24 hours, you have an extra incentive: two newspapers (The Guardian and The Observer – the sister newspaper published on Sundays) at a single price. If you want to create a feeling of professionalism and reliability, a more scaled back, simple, clean concept may be the best fit. It was still better than before, just not as good as people hoped. I will be going to implement this technique which you mentioned in your post. Whether you have a new construction business or you just want to try and attract new customers to your company, mailing out a promotional letter is a wise sales technique. Such as “download”, “take”, “buy”, etc. Personally I’m still a semi-regular ASOS customer, but I have started to become a bit tired of its email marketing messages that constantly promote some kind of sale or discount. There’s no one template to follow to verify the quality of your promotional email, but there are many elements that make your offer complete. 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