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In response, the FCC and FTC refined U.S. broadcasting laws (creating the anti-lottery laws). We’ll ensure through customization that the look and feel of your custom contest is inline with your branding guidelines and appealing to your current and prospective consumers. This law is put in place to regulate prize promotions that occur in the United States while also snuffing out any illegal contests. RAVEN5 is the leader in sweepstakes marketing & contest marketing services and programs. Sweepstakes are primarily used to generate awareness or to grow your client database. RAVEN5 provides custom development for both sweepstakes and contests for marketers that want something special, such as pin code redemption, instant win sweepstakes and programs that leverage social media such as photo contests. Partner in Social Media A contest is a promotion that involves skill, such as a photo or essay contest. Formally known as Contest Marketing, this is a great way to generate excitement and activity around your brand message, and – when done right – there are plenty of benefits of contests for your business, including elevating your overall brand experience. Sweepstakes software, also known as competition software or competition marketing software, let marketers create contests or sweepstakes that can be promoted via social media and a company's website. Essentially, the goal is to keep brands from forcing users to make a purchase or provide considerations for a random winner drawing. The best social media contests bring your audience from social media to your website, where they’ll see your branding, browse your products and services, and hand over their email address for a chance to win. A contest or sweepstakes can be a fun way to engage and expand your market, and create excitement around your business. St. Louis MO 63110 Formally known as Contest Marketing, this is a great way to generate excitement and activity around your brand message, and – when done right – there are plenty of benefits of contests for your business, including elevating your overall brand experience. – Also known as giveaways, these are typically games of chance. About Our Contests & Sweepstakes Attract leads to your business by offering a contest, giveaway, or sweepstakes for your target audience. For faster response, give us a call. In order for a sweepstakes to be deemed legal, “consideration” needs to be eliminated from the mix, leaving prize and chance. Contests, sweepstakes and lotteries are all useful mechanisms for promoting your game or your company online. We do one thing really really well: we run sweepstakes programs for brands from start to finish. This proves very useful so you can provide a link to the page rather than spell it out every time on social media. Carolyn Wilman has been a Marketing Consultant for over twenty-five years, a Sweepstakes Specialist for over fifteen and a Digital Marketing Strategist for ten. [email protected]. Winners are determined by random selection. Contests: If the contest includes an element of consideration, the sponsor must award the contest prize based on skill and not chance. If you plan your strategy right, you’ll even generate some bonus sales. Can you really run a marketing contest on your own? We integrate with multiple social channels for maximum exposure and engagement including Facebook, Twitter, LinkedIn, Pinterest, YouTube, email, mobile, web and more. The premise is simple – offer a prize that will entice your preferred target audience to give you their contact information and allow you to communicate with them. Contest and sweepstakes marketing packages, programs, platforms and services are the staple of the RAVEN5 offering. Our sweepstakes and contests can be built to match existing campaign designs or can be fully customized and designed based on needs. Carolyn works with companies to create, and viral market, winning promotions maximizing ROI and loyal customers along with teaching others how to Find, Organize, Enter and Win giveaways. Simply put, if you have all three of the below, that’s called a lottery and is illegal. It’s always best to keep your posts as short as possible. This contest from STAR Fine Foods offered multiple ways for its customers to interact with its olive brand, including voting for favorite recipes, uploading photos (UGC), and taking a quiz. In some situations, the “Void where prohibited”. As you outline your contest or sweepstake’s official rules, here is a handy list of what to include to assure your users that your brand is administering a fair and lawful contest. DAVID RICE SWEEPSTAKES & CONTEST LAW . While contests and sweepstakes have been around for a long time, they have taken on a new life with the growth of the social web. Any and all exemptions, such as age, state, legal citizenship, etc. A primary benefit of running a contest is it provides valuable marketing material and engagement for the business. The short answer is, no – most business aren't capable of running their own marketing contests. If there is a purchase requirement, an Alternate Means of Entry (“AMOE”) that doesn’t involve a purchas… SlideShare Explore Search You Upload Login Signup Submit Search Home Explore Successfully reported this slideshow. “Must be 18 to enter”, Location criteria, i.e. As such, contest sponsors should ensure that, in addition to having compliant short and long rules for a contest/sweepstakes, that their marketing materials are not false or misleading (e.g., relating to the number or value of prizes The Sweepstakes begins on December 07, 2020 at 9 AM PST and ends on December 18, 2020 at 5 PM PST (the "Sweepstakes Period"). As such, it is imperative for the contest sponsor to carefully consider and craft its sweepstakes contest rules before launching the subject promotion. Contest award winners are often determined by a panel of judges. If you are interested in joining in on this tried-and-true marketing technique, you may be interested in these social media contest and sweepstakes ideas for your business. Contest marketing is a cost-effective way to generate publicity and notoriety for a brand or product. You need to know the difference between them, however, if you're going to offer use one as a marketing tool or offer a giveaway for your business. Next, it’s very important that your brand carefully follows the. To get the most out of your campaign, it’s best to work with a Contest Marketing agency who understands the legal compliance necessary and can provide full-service strategy and execution for your next promotion. Keep in mind that these laws DO NOT pertain to contests because the winner is selected by skill or merit, and their purchases may fall under consideration for the brand. This is why sweepstakes must have an alternate means of entry if a purchase is involved. At Cliffedge Marketing, we suggest embedding the rules on your website. A “sweepstakes” is a game of chance (e.g., a random drawing). They are simple to implement and should be really easy for the consumer to enter. As a premier supplier of sweepstakes marketing services we have packages that include everything from customization via in-house designers, legal counsel, administration, bonding and insurance. As one of our many Internet marketing services, Stir can plan, build, implement and manage a custom contest or sweepstakes that matches your unique business goals. Contest: A sort of competition that requires the winner to have better skills or knowledge than other contestants Running an effective online sweepstakes campaign generates new leads, new customers, and eventually increases sales. , including elevating your overall brand experience. Our team provides legal, rules, regulation, insurance, bonding, fulfilment, winner selection and release forms for both sweepstakes and contest throughout North America. Establishing your primary objective for running a promotion, then choosing a tactic to strategically reach goals, is important. Our team provides legal, rules, regulation, insurance, bonding, fulfilment, winner selection and release forms for both sweepstakes and contest throughout North America. A sweepstakes allows all participants to enter without a purchase (“NO PURCHASE NECESSARY.”). A sweepstakes is a random drawing. 1 855 543 8345 (ext700). When planning your sweepstakes or contests, be sure to include your official rules (see more below) to cover your brand in this way. Often, this leads brands to consider a sweepstakes or contesting option. We make sure the sweeps or contest campaign is in alignment with the rest of the marketing message and brand, and we take care of all the legal compliance and execution of the campaign. This is what most people think of when talking about a promotion, but a sweepstakes is actually a specific type of promotional marketing tool. Sweepstakes Do's and Dont's for Marketers A “Plain Language” Guide to the Deceptive Mail Prevention and Enforcement Act of 1999 The Deceptive Mail Prevention and Enforcement Act took effect on April 12, 2000. We know the building blocks of creating successful campaigns from the initial design, promotion, creating the event, to the follow up. Our standard sweepstakes platform provides marketers and agencies with a process that increases brand awareness, builds email lists, gathers data and consumer insight, increases social followings and activity while driving consumer action through the use of coupons and offers. There is no shame in outsourcing the design and administration of your contest to an outside provider. a contest or sweepstakes as a tactic to sell something by mail. Here are our recommendations across the core social media platforms: As you can see, this guide just scratches the surface of the many ins and outs of setting up a sweepstakes or contest for your brand. Yes, I would like to stay connected to receive communications containing news, updates and promotions from RAVEN5. Marketing Sweepstakes and Contests Marketing Contest Ideas Coming up with good marketing contest ideas can be hard. All Rights Reserved. These protect the sponsors and administrator, They explain the contingency plan for selecting a winner and the rules that a winner must abide by if they win, If posting on social media, include a release of the platform(s). We’re a group of professionals with industry experience in marketing, strategy, ideation, creative, design and development. A sweepstakes or contest can promote your products and company, expand your current customer base, and gather contact information of potential customers for future marketing. As always, a contest marketing agency is a great asset here. Establishing legally compliant rules for the eligibility of contest entrants is a top priority, and sweepstakes sponsors must indicate the associated eligibility requirements in the applicable contest rules. Check out this page as part of your daily sweepstakes routine to be sure you don't overlook a prize you want to win, miss out on extra entries, or let sweepstakes with short entry periods pass you by. Some method of entry that requires measurable effort ), Minimum age to enter or after the …... We utilize social sharing via our platform to expand reach and provide awareness! Game of skill ( e.g., a longest golf drive competition ) skill based, but rather on... Increases sales as age, state, legal citizenship, etc your contest sweepstakes. 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